What's next for publisher content studios

Forget about publishers competing with ad agencies

Widening the aperture

Starting niche is smart, but the challenge for publishers is how (and when) to go broader

Bait and switch

Too many publishers are relying on "sleeper" subscribers

The best media business model

Publishers need to align their business models with their product mission

Less is more

The state of publishing is surprisingly good

The unbundling of publishing (part 2)

The archetypes of sustainable media businesses

The unbundling of publishing (1/x)

Substack and unionization are a sign of what's to come

The rise of news products

They look like journalism, but they're not

Don't kill the website (again)

Newsletters are great, but websites still makes the most sense as a publishing hub

Advice for building a media brand

There's no one way, but some principles apply to most

Getting out of your comfort zone

Brands need to expand beyond what they're best at doing

Ads are still a great business model

Not Boring is a one-person media brand on track to be a $1 million revenue business in just 2.5 years.