Publishing as a sales tool
CB Insights has 800,000 subscribers to its email newsletter but isn't interested in selling ads
Latest
Signaling premium
Many of the ways publishers showed they're "premium" are going away
Human ad products
Primary-engagement media
Rethinking paywalls
Subscriptions aren't a business model
The future of work
Jay Lauf on Charter's mission to transform the workplace
Metrics
Primary-engagement media needs better measurements
Independent media in Ukraine
Ukrayinska Pravda's Andrey Boborykin
Product
It’s about the content
Water & Music’s Cherie Hu on going solo
Music x tech x business x web3
Slow growth
Building sustainable media brands take time
How Skift survived Covid
Plus: lean media, manufactured growth vs organic growth, and programmatic helping independent media in Ukraine
The rebirth of native advertising
Primary-engagement media can monetize differently