The Barstool playbook

Deirdre Lester sees Outsider as a brand celebrating "the American lifestyle"

Why events still matter

Convening people remains a good test of a brand

Time’s Web3 bet

Keith Grossman is content to wait out the crypto winter

Jobs to be done

Products need to be focused on solving particular problems

Morning Brew's creator focus

CEO Austin Rief sees opportunity to build new brands around personalities

Volatility and vulnerability

Economic downturns affect everyone, but some more than others

The pivot to privacy

Permutive's Joe Root sees digital advertising becoming less adversarial

Primary-engagement monetization

Niche media requires new ad products

The future of Forbes

Forbes COO Jessica Sibley on "the brand that stands for success"

Arbitrage media

Glamour and profits often don't come together

Video

Why The Dispatch is leaving Substack

The conservative newsletter company is striking out on its own

RIP good times

All signs point to the end of boom times