Consistency
Building brands and effective organizations means obsessing about details
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
The best way to make money
The excitement around newsletters and independent micro-media businesses is in many ways a do-over for the Web 2.0 era. The big difference: Web 2.0 was all about building large audiences through platforms that would be monetized with ads. Now, it’s about niche audiences and subscriptions. But that
The power of doing nothing
Ribbon-cutting ceremonies are always crowded
Brevity
Shorter is usually better
Launching new brands
How to expand into new verticals
Making mistakes
Nobody should want to mess up, but at least make adverse outcomes worth it by having a framework to learn and improve.
Finding your mission
Why figuring out a mission statement is a useful exercise
The 2020 Rebooting Awards
Also a quiz for those thinking of moving to Miami
Building great editorial teams
How to construct an organization that can execute a playbook
Audience-first publishing
The pivot to subs is really a pivot to content
Building a membership funnel
Getting people to pay for content is a courtship
Houses of brands
The flight to niches is leading big publishers to pursue verticals strategies