New realities of publishing
Publishing needs a come to Jesus
Brian Morrissey
Brian Morrissey is the founder of The Rebooting. Prior to The Rebooting, Brian was the President and Editor-in-chief of Digiday for nearly a decade.
Hard choices
Changs sucks
The Rebooting at Cannes Lions
Sign up for invitations to our events
Publishers capitulate to AI
Negotiating terms of surrender
Tempered optimism
The Rebooting surveyed 99 publishers to find the state of their ad businesses
Vertical search
Hello from Soho Farmhouse, which has to be the nicest of the many Soho House properties. My hope is to hold a version of the New Growth Agenda here. Today, I'm looking at the coming fragmentation of search after a long, unnatural period of domination. Discover what’s
report
The state of publisher ad revenue
The Rebooting partnered with Permutive, the audience platform used by publishers to increase their revenue, to survey The Rebooting's audience of publishing executives in order to understand the health of their ad businesses amid marketplace turbulence. The findings in this report are based off of 99 publishing executives
Google zero
Depth over breadth
Winners of the AI era
Publishers well-positioned for what's to come
Dignified decline
Old publishing brands never die
North stars
Setting a big goal
Chaos in the SERP
This week, I took a visit to the SEO fighting pits with SEO expert Glen Allsop. The fragmentation of search will have far-reaching effects on many publishers. Reminder: Take 5-10 minutes to respond to The Rebooting’s research project on the state of publisher ad businesses. We put together a